Zola Books, the “anti-Amazon”

Last week, I was kindly invited to the launch party for Zola Books. I was unable to visit their booth at BookExpo America but all was explained to me at the company’s little shindig. I had heard of Zola about a month ago but I had a hard time understanding the concept because 1) I can be super dense when it comes to technology and 2) I’m not quite sure if there is any other service that is comparable so I had nothing to relate it to. I chatted with a few people but it wasn’t until I got the rundown from founder, Joe Regal (formerly of Regal Literary), was everything illuminated. He and his small group of employees are super passionate about what they are doing (especially about the aspect of Zola that will give more revenue to the author and smaller “brick-and-mortar” bookstores). According to Publishers Weekly,

Zola’s interface, Regal said, is designed to make book-buying a more pleasant and cleaner experience than it is on Amazon…Zola’s e-books are platform agnostic (meaning they can be downloaded on all major devices, including Kindle) and can be read off the site, but readers can also opt for a more interactive experience…Regal is not alone. A number of authors have invested in Zola. One writer who put her money where her mouth is, is Audrey Niffenegger. The e-book edition of her bestseller The Time Traveler’s Wife will be available exclusively at Zola when the site launches.

The article continues with a breakdown of some of the other features that Zola Books will offer. One of its goals seems to be a more positive experience for the author, readers, and indie booksellers. The website is not live yet, but I am looking forward to seeing the direction this company takes.

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